In a perfect world, we would all have infinite resources to spend on our businesses to boost sales. However, for most small businesses resources are scarce and what is available must be managed carefully. That’s why the instant asset write off is so important. It can be applied on assets such as digital solutions, software […]
Digital strategy supports the continuation of a legacy
The company A family-run enterprise, Bella Lana manages a Merino sheep operation, consisting of stud and commercial ewes. Founded in 2006, the family follow strict genetic and breeding regulations to ensure they offer only the finest studs and ewes for sale. Sheep from Bella Lana are especially suited to the Australian environment. The family ensure […]
5 Important things every entrepreneur must consider before starting a business
Making the decision to start your own business is always daunting. There’s no guarantee of success, and no way to really prepare yourself for all the obstacles, known and unknown, that you’ll face along the way. However, in spite of all the hardships that new entrepreneur’s face, pursuing your own business can be extremely rewarding. […]
Are you eligible for the $30,000 instant asset write off?
Ever since the announcement of an increase to the instant asset write-off, small business owners around Australia have been celebrating the opportunity to invest in their businesses without a huge strain on their financial budgets. However, with all the changes that were made to the instant asset write off over the years, not everyone is […]
How to build a fluid user experience to boost your customers
A user experience of a website is literally just that. It’s what the user will experience as he/she goes through your website. It’s the combination of design, content and technical management that your clients will be able to see, hear and experience. Firstly, there are two ground rules before starting to build a user experience […]
How does Facebook “Boost” your audience and brand?
Did you know Facebook originally started out like a discount Tinder? Lol Mark Zuckerberg didn’t really think Facebook would be a platform for advertising when he came up with it in his Harvard dorm room in 2004. But look at what is grown into now. Everyone these days has a Facebook Page, whether it may […]
How can a retargeting campaign benefit your business?
Let’s say you have a site that people visit, whether it may be a Facebook Page or your own personal site and you have a specific product or service you want to sell. And people buy them. But not a lot, and clearly not enough to make your business profitable. Then you check the analytics. […]
3 Critical Things You Must Know Before Starting Up a Business
Make sure you’re okay with making mistakes. You will make mistakes when you start up a business. They’re a part of who we are and how we live our lives. But that doesn’t mean that mistakes are there to discourage you from achieving your goals. Mistakes are like wound scars. When you get one, it […]
Blog like an Expert, a How-to Guide for Small Business Owners
Anyone can blog but doing so effectively is a skill all of its own. In this age of ever growing technological advancement, blogging is constantly growing ever more relevant within the realm of business. Running a successful blog doesn’t mean you have to be Perez Hilton or Lifehacker but that should not stop you from […]