As we edge closer to 2024, the digital landscape continues to evolve rapidly. This imminent year will bring new technologies and trends shaping how we communicate, work, and live. Here’s a look at some of the most significant digital trends to watch in the upcoming year. 1. Artificial Intelligence (Ai) The evolution and integration of […]
Securing Your Email: How to Respond to Cyber Threats
It’s essential to be aware that email compromise can happen to anyone and lead to severe consequences if not dealt with promptly. However, with the proper guidance, you can recover from these threats and take steps to prevent future attacks. Here’s a step-by-step guide to help you navigate this challenge: Step 1: Reporting the Incident […]
Digital Trends for Small Businesses in 2023
With technologies, algorithm updates, platforms, and tools evolving near-daily, keeping up with the latest digital trends can be overwhelming. So, we’ve done the heavy lifting for you, and we have a fair track record you can count on. In 2020, we predicted TikTok would take off, and now, it has gone from being ridiculed as […]
Easy Tips Entrepreneurs Can Use To Manage Stress
Running a business is not easy, and trying to manage stress is sometimes a part of the job. Between all the meetings with clients and the budget trickling down, it can quickly feel like the whole world is against you. If this sounds familiar, remember you are not alone. If you are a busy entrepreneur […]
HOT OR NOT: Digital Marketing Trends you need to know before 2020
With only one month to go, 2020 is almost upon us. Not only is it a new year but an entirely new decade as well. Yes, let that sink in! As you prepare your business for new challenges, risks, and growth in the upcoming year, here’s a list of the hottest trends in digital marketing […]
Top Tips and Tricks for ALL Social Media Platforms (part 2)
Previously in Top Tips and Tricks for ALL Social Media Platforms (Part 1), we shared 3 tips and tricks for Facebook and Instagram. In today’s blog, we’ll be sharing part 2. If your research has shown that your business will benefit from using LinkedIn, Twitter and Pinterest as your social media platform, then here are […]
Customer Personas 101: How Well Do You Know Your Customer?
Creating customer personas for your brand will help you know and better understand your ideal customer and their needs. Influence their buying behaviour and successfully convert them into becoming your customers. Do you know who your customer is? For many businesses, this answer would be yes. But for many successful businesses, they not only know […]
The Hourglass Marketing Funnel: How Well Do You Know Your Customer’s Buying Journey?
In this article, I will introduce you to the customer’s buying journey; also known as the Hourglass Marketing Funnel, and the different marketing tools you can use at each stage of the customer journey to engage and maintain a loyal relationship with your customers.