When it comes to social media advertising, especially on platforms like Facebook and Instagram, two commonly used terms are “boosted posts” and “Meta ads.” Whether to use or boosted posts vs ads manager depends entirely on your business needs. Both can significantly enhance your online reach, but they serve different purposes and come with distinct […]
The 6 Most Important Digital Marketing Channels For E-Commerce
Looking for the right digital marketing channels for e-commerce? Then, you’ve come to the right place! Not all digital channels will fit each of your business objectives. Some are more suitable for select audiences, while others are set up differently depending on what they’re capable of. To make the best use of them, you must […]
How To Series : Social Media
Hey, Business Owners! Here are some great ‘How to’ videos and blogs worth watching and reading to improve your social media capability and have you working like a Pro You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still […]
Social Media Trends To Watch Out For In 2020
With an estimate of 3.48 billion active users, social media has connected people and businesses in ways we wouldn’t have imagined 10 years ago. With the dawn of a New Year and new decade, the influence social media has over lives and businesses is only going to increase.
5 Reasons why your social media sucks
As the owner of a small business, the one thing you’ve heard more than once is that you need to digitally engage with your customers. So you’ve invested in a website and set up several social media accounts for your business. You keep sharing posts but you’re not really seeing any positive results. In short, your […]
7 Habits you should practice on Social Media
Social Media is the first thing most of us check as soon as we wake up in the morning. It has transformed the way we live and how we access information. As a small business owner, social media is a powerful tool for your business. We believe that to reap its benefits, there might a few […]
Influencer Marketing – key factors all small businesses need to know about
Influencer marketing is a hot subject for businesses these days. Major brands regularly engage social media celebrities to help them promote their products. But, most small businesses don’t have the big bucks to invest in it. So, does influencer marketing work? First off, let’s take a look at how influencer marketing works Influencer marketing is […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
Top Tips and Tricks for ALL Social Media Platforms (part 2)
Previously in Top Tips and Tricks for ALL Social Media Platforms (Part 1), we shared 3 tips and tricks for Facebook and Instagram. In today’s blog, we’ll be sharing part 2. If your research has shown that your business will benefit from using LinkedIn, Twitter and Pinterest as your social media platform, then here are […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]