Influencer marketing is a hot subject for businesses these days. Major brands regularly engage social media celebrities to help them promote their products. But, most small businesses don’t have the big bucks to invest in it. So, does influencer marketing work? First off, let’s take a look at how influencer marketing works Influencer marketing is […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
What is Inbound Marketing and Outbound Marketing?
Once upon a time, traditional Outbound Marketing interrupted the daily lives of consumers with billboard, television, radio and newspaper advertisements. Today, it’s a different story with Inbound Marketing.
Top Tips and Tricks for ALL Social Media Platforms (part 2)
Previously in Top Tips and Tricks for ALL Social Media Platforms (Part 1), we shared 3 tips and tricks for Facebook and Instagram. In today’s blog, we’ll be sharing part 2. If your research has shown that your business will benefit from using LinkedIn, Twitter and Pinterest as your social media platform, then here are […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
Why you should invest in online infrastructure with the instant asset write off
In a perfect world, we would all have infinite resources to spend on our businesses to boost sales. However, for most small businesses resources are scarce and what is available must be managed carefully. That’s why the instant asset write off is so important. It can be applied on assets such as digital solutions, software […]
Digital strategy supports the continuation of a legacy
The company A family-run enterprise, Bella Lana manages a Merino sheep operation, consisting of stud and commercial ewes. Founded in 2006, the family follow strict genetic and breeding regulations to ensure they offer only the finest studs and ewes for sale. Sheep from Bella Lana are especially suited to the Australian environment. The family ensure […]
5 Important things every entrepreneur must consider before starting a business
Making the decision to start your own business is always daunting. There’s no guarantee of success, and no way to really prepare yourself for all the obstacles, known and unknown, that you’ll face along the way. However, in spite of all the hardships that new entrepreneur’s face, pursuing your own business can be extremely rewarding. […]
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