Cybersecurity is often overlooked by small and medium businesses as its wrongly assumed cybercriminals only target large organizations. However, it is completely incorrect and out of sync with today’s cybersecurity best practices. Luckily, executing a good cybersecurity system doesn’t have to be difficult. There are simple measures that, if implemented, can significantly reduce the impact […]
How To Series : Google Ads & Analytics
Hey, Business Owners! Here are some great ‘How to’ videos worth watching to improve your Google ads and analytics capability and have you working like a Pro! You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still have trouble, […]
Bespoke Catering pivots its business model to serve customers during covid-19
Learn how Fabio Funai pivoted his business’s model and strategy to include new services that enabled him to continue catering to clients and increasing revenue during covid-19. The Company Established in 2014, Bespoke Catering was founded by Fabio Funai. With a strong background in the culinary and hospitality industry, Fabio and his team worked closely […]
Flat Rock Brew Café beats covid-19 pandemic by bringing the pub experience home
See how Karl Riseborough reinvented his business model to continue serving customers and increasing revenue during covid-19. The Company Flat Rock Brew Café is located in Sydney’s Lower North Shore, and serves hand-crafted beer brewed, along with great food and wine. The café is run by Karl and Jenny Riseborough, locals who have kept their […]
9 Things to consider if you’re running a business
Running your own business is incredibly exhilarating – and scary. There are so many challenges to navigate through and no way to ensure that any of it will work. If you’re thinking of starting a business in the new year, or are already on your entrepreneurial journey, it’s important to consider several factors to ensure […]
5 Benefits of using data analysis to grow your business
Data analysis is a topic that gets a lot of lip service in today’s world. Although it is not a novel concept for small and medium businesses, it’s the big companies that primarily use it to their advantage. The rest are still struggling to understand its real value and to use it in a way […]
How to rank “ZERO” on Google and increase your digital presence
Position Zero, also known as featured snippets placements was introduced by Google in 2014, but has been largely ignored by most businesses since then. But what is position zero, and why does it matter for your Search Engine Optimisation (SEO) strategy?
Enlist in our Digital Bootcamp and become a digital innovator
The life of an entrepreneur isn’t easy, especially in today’s digital age where everyone is chasing their own vision of success online. While the internet has opened up amazing opportunities for small and medium business owners, it is also filled with thousands of other businesses all fighting for attention.
7 Things you need to look into when investing in a website
Investing in a website is a big step for anyone more so for small business owners, whose future depends on overcoming challenges in the digital world. After decades of working for others, you’re now determined to make it out on your own and you’re willing to invest your hard-earned money on this business idea. You’ve taken […]
Why you need a website for your business
Unless you’re a small business owner who has no interest in developing your brand or business, you need to have a website. Nowadays, with all consumers browsing online, it’s vital for any business to have an established digital presence to attract your ideal customer. If that’s not enough to convince you, here’s a few more […]