Sometimes having a great product isn’t enough to create a successful business – you need to tell the world about that product too. Take Apple for example, they have amazing products but would anyone know about them if it wasn’t for their brilliant digital marketing strategies? With several digital tools and mediums available, marketing to […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
Aussie business converts leads into sales after launching retargeting strategy
The Company Founded by the young entrepreneur Samantha Nicholls, Gymnastics 21 was conceived to full-fill her life-long passion for gymnastics and the need to share that love. An affiliation of the Gymnastics Australia, Gymnastics 21 functions as a fully equipped, mobile gymnastics club. The club is aimed at providing tailor-made sessions for children who share […]
The Best Online Advertising Platforms For Your Small Business
Back to days when small businesses relied on Yellow pages and the local newspaper for advertising. It was expensive, not trackable and commonly, not effective. However, in today’s digitalised world, online advertising has changed the face of promotional efforts with a vast array of options for you to choose from that are affordable, trackable and […]
10 Top Tips To Improve Your Online Advertising Strategy
Last week, we went through all the potential candidates for your online advertising platform. This week, I want to share 10 top tips to help you take your advertising the extra mile, so you can start winning conversions ASAP, and be one step closer to success. 1. Understanding your ideal customer The first step for […]
How can a retargeting campaign benefit your business?
Let’s say you have a site that people visit, whether it may be a Facebook Page or your own personal site and you have a specific product or service you want to sell. And people buy them. But not a lot, and clearly not enough to make your business profitable. Then you check the analytics. […]