Once upon a time, traditional Outbound Marketing interrupted the daily lives of consumers with billboard, television, radio and newspaper advertisements. Today, it’s a different story with Inbound Marketing.
The Hourglass Marketing Funnel: How Well Do You Know Your Customer’s Buying Journey?
In this article, I will introduce you to the customer’s buying journey; also known as the Hourglass Marketing Funnel, and the different marketing tools you can use at each stage of the customer journey to engage and maintain a loyal relationship with your customers.