Did you know, every 8 in 10 Australians use social media every day? Just based on this statistic itself, it’s no wonder social media is so popular. Social media is a powerful tool that allows users to share content all over the world, just at the touch of their fingertips. With such a large scale, […]
9 Steps To Becoming a Facebook Expert in 2019: Advanced Social Media Strategy
With more than 1.86 billion active users every month, name me a social media platform that is more popular than Facebook? None. It’s no surprise why brands use Facebook as “the platform” to reach out to their consumers. And for your business, this channel could bring the trophy home – only if you do it […]
Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019
As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]