Promoting your website doesn’t always require a hefty marketing budget. Instead, you can use plenty of effective strategies to drive traffic and increase your online visibility without blowing your budget. In this blog post, we’ll explore seven techniques for promoting your website. From harnessing the power of organic SEO to leveraging the potential of social […]
Online Reviews: The Secret Weapon of Digital Marketing
Have you ever purchased without reading online reviews or glancing at the rating? If neither influenced your previous purchasing decision, maybe you were recommended the business by a friend or family. People tend to follow what others are doing. Psychologists call this conformity or herd behaviour. Marketers call it social proof. These external social cues […]
A step-by-step guide to growth hacking
Growth Hacking was once a popular form of marketing utilised by start-ups who needed to exponentially grow on a small budget. Nowadays, both small and big businesses employ digital growth hacking strategies to ensure maximum efficiency and effectiveness. Fortunately, you don’t need to be an expert marketer to hack your way to growth. All you […]
HOT OR NOT: Digital Marketing Trends you need to know before 2020
With only one month to go, 2020 is almost upon us. Not only is it a new year but an entirely new decade as well. Yes, let that sink in! As you prepare your business for new challenges, risks, and growth in the upcoming year, here’s a list of the hottest trends in digital marketing […]
Influencer Marketing – key factors all small businesses need to know about
Influencer marketing is a hot subject for businesses these days. Major brands regularly engage social media celebrities to help them promote their products. But, most small businesses don’t have the big bucks to invest in it. So, does influencer marketing work? First off, let’s take a look at how influencer marketing works Influencer marketing is […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
Practical Customer retention strategies that any business can use
Once you gain a customer, you want them to keep coming back. That’s why retention needs to be at the heart of your digital strategy in maintaining, communicating and building a relationship with your existing customer base. So, where do you start? Know your customer Before you begin your retention strategy, a key requirement is […]
The 5 best ways to reach new customers with Digital Marketing
Are you struggling to drive new customers to your business? Digital marketing continues to be one of the best methods of reaching new customers for small businesses looking to expand their bases. A strong online presence allows business owners to reach a greater audience than traditional advertising at a lower cost, while yielding better results. […]
How to Give Your Business a Refreshing Social Media Makeover for 2019
Maintaining a strong social media presence online is a big commitment and I’m sure we’ve all felt guilty before, for not giving our social media platforms enough love last year. It’s important to proactively engage on social media with the purpose of maintaining our long-term relationships with our customers. If your social media engagement […]
How To Master Personalised Marketing In 4 Steps
Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]