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How To Master Personalised Marketing In 4 Steps

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Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing.  How do we […]

What is Personalised Marketing: The Ultimate Game Changer in Content Marketing

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Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers […]

Customer Personas 101: How Well Do You Know Your Customer?

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Creating customer personas for your brand will help you know and better understand your ideal customer and their needs. Influence their buying behaviour and successfully convert them into becoming your customers. Do you know who your customer is? For many businesses, this answer would be yes. But for many successful businesses, they not only know […]

Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019

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As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]

The Hourglass Marketing Funnel: How Well Do You Know Your Customer’s Buying Journey?

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In this article, I will introduce you to the customer’s buying journey; also known as the Hourglass Marketing Funnel, and the different marketing tools you can use at each stage of the customer journey to engage and maintain a loyal relationship with your customers.

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