Due to today’s competitive world, companies have pushed campaigns rather than conversations. They are more focused on their brand than their consumers. That is why consumers are demanding tailored communications, a better experience and are expecting consistency across all channels. You can’t blame them, can you? After all, consumers are craving personalised marketing. How do we […]
What is Personalised Marketing: The Ultimate Game Changer in Content Marketing
Content marketing has evolved to become a prized strategy because of its ability to connect and retain customers. Yet this is the reason why content marketing has become the solution for selling goods, services and most importantly, brand. Essentially, content marketing helps a brand tell it’s story and values, in hopes to engage with customers […]
Customer Personas 101: How Well Do You Know Your Customer?
Creating customer personas for your brand will help you know and better understand your ideal customer and their needs. Influence their buying behaviour and successfully convert them into becoming your customers. Do you know who your customer is? For many businesses, this answer would be yes. But for many successful businesses, they not only know […]
Customer Buying Journey: What Inbound and Outbound Marketing Strategies You Need in 2019
As all customers are situated at different stages of the customer buying journey, by segmenting the funnel into 5 key stages; Awareness, Education, Validation Purchase, and Retention, you will be able to implement specific inbound and outbound marketing strategies to manage and engage with different customers at different stages. Note: There is no one-size-fits-all strategy […]
The Hourglass Marketing Funnel: How Well Do You Know Your Customer’s Buying Journey?
In this article, I will introduce you to the customer’s buying journey; also known as the Hourglass Marketing Funnel, and the different marketing tools you can use at each stage of the customer journey to engage and maintain a loyal relationship with your customers.
5 Simple Ways To Drive Traffic To Your Website
What is better than attracting customers to your website? Attracting EVEN MORE customers to your website. And how do you do that? Here, we recommend 5 of our simplest yet top ways to drive traffic effectively to your website. *Caution* Your website may crash due to heavy traffic. Take at your own risk. 1.Content Will win the […]
7 Ways To Build A Successful Online Brand
If you are looking to build an online brand, here are our 7 essential tips to help you do it successfully.
How can a retargeting campaign benefit your business?
Let’s say you have a site that people visit, whether it may be a Facebook Page or your own personal site and you have a specific product or service you want to sell. And people buy them. But not a lot, and clearly not enough to make your business profitable. Then you check the analytics. […]
Why Your Small Business Needs To Be Digitally Engaged Now!
1. The world is changing, and your small business needs to keep up or it will get left behind. We live in an age where people check their phones every two minutes for … something. Today, most people are digitally engaged. If your small business is not, potential customers are missing out on your products […]
6 Steps All Entrepreneurs MUST Consider When Starting a Business
The life of an entrepreneur is not an easy one so having a thorough understanding of what you need and what to expect will equip you with the tools necessary to go in prepared. Before you decide to birth a business there are a number of key issues that must be tackled to maximise the […]