In the last few years small and medium business owners have been successfully using online advertising in Australia to reach potential customers and promote business. However, with so many platforms and metrics to track, it can take time to determine the success of your advertising campaigns. To help you navigate the data and determine the […]
3 Digital Marketing Strategies You Must Know
Sometimes having a great product isn’t enough to create a successful business – you need to tell the world about that product too. Take Apple for example, they have amazing products but would anyone know about them if it wasn’t for their brilliant digital marketing strategies? With several digital tools and mediums available, marketing to […]
The 3 Elements of Successful Online Advertising
What motivates people to make a purchase or buy into a service? It has to be something they need or desire. But when multiple businesses advertise similar products and services online, how do shoppers differentiate between the good, the bad and what they really need? This is where trust and credibility play a significant role […]
YouTube 101: How to create a successful channel for your business
Are you ready to create a YouTube channel that brings your community together, drives engagement, and supports your business goals? If the answer’s yes, then let’s get you set up! The appeal of video content has sky rocketed over the last few years, accounting for over 70% of online traffic, with that over five billion […]
How To Series : Social Media
Hey, Business Owners! Here are some great ‘How to’ videos and blogs worth watching and reading to improve your social media capability and have you working like a Pro You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still […]
How To Series : Google Ads & Analytics
Hey, Business Owners! Here are some great ‘How to’ videos worth watching to improve your Google ads and analytics capability and have you working like a Pro! You will find how to videos and instructions on: If you feel you didn’t understand anything clearly, don’t stress! Watch it again and if you still have trouble, […]
5 ways to optimise your retargeting campaigns
Retargeting campaigns are an effective form of digital strategy which has the potential to turn prospective customers into paying customers through the use of specific ads based on their behaviour online. If you’ve never run a retargeting campaign before, do read our blog How can a retargeting campaign benefit your business?, to learn more about […]
Social Media Trends To Watch Out For In 2020
With an estimate of 3.48 billion active users, social media has connected people and businesses in ways we wouldn’t have imagined 10 years ago. With the dawn of a New Year and new decade, the influence social media has over lives and businesses is only going to increase.
Facebook Budgeting 101
As a small business owner, finances are something you’re bound to be very stringent about. You are willing to spend money only if it’s worth it and has an ROI on your business. While Facebook is a good social media platform for business especially for brand awareness and to bring in new leads, getting Facebook […]
5 Reasons why your social media sucks
As the owner of a small business, the one thing you’ve heard more than once is that you need to digitally engage with your customers. So you’ve invested in a website and set up several social media accounts for your business. You keep sharing posts but you’re not really seeing any positive results. In short, your […]