Bounce Rate is important because it helps you know if your website is underperforming; which will adversely affect retention and conversion of customers. If you’re wondering what is Bounce Rate and what is the acceptable average Bounce Rate for a well built, professionally designed website is, then check our blog here. The main thing you […]
How to convert website visitors into customers
There is only one way to convert visitors to prospects and prospects to customers and first time customers to return customers, and that is rapport. However, there are other reasons why your prospects might not be converting into customers the way you were hoping, such as: Here’s how to fix it: Make it Specific Direct […]
3 Key reasons why your SEO is not working and how to remedy them
You can’t keep up with Google algorithms updates? We feel your pain; however, there’s a way to win the Search Engine Optimisation (SEO) game, so long as you understand content. So, let’s take a look at some of the most common technical issues that could be adversely affecting your SEO strategy and how to remedy […]
4 Keys to building a strong digital presence for every small business
How you market your business and brand, must be at the forefront of your business strategy; so having a strong digital presence should be your priority. The real question however, is where do you start? Well, there are 4 main steps to creating a solid digital presence: Website It is imperative that your business has […]
How to choose the best social media platform/s for your business
It is okay to feel overwhelmed with social media; however, if you have a solid, professional website, then you’re set. The whole idea is to direct traffic to your website, which is why social media engagement is key in your digital marketing strategy. So, if you choose the platforms that best suit your customer needs […]
Recent e-commerce trends you need to know about
Trends are changing as quickly as you blink; this is how fast a pace the digital world is operating in; so we are nice enough to do the work and provide you with what counts. So here goes: Optimise Optimise Optimise! If you’re website is not mobile-optimised, you are missing out big time! Consider the […]
5 Steps to build an effective ad campaign
All ad campaigns must have clearly defined goals in place that tie in with a comprehensive marketing plan; because unlike marketing products, managing a successful ad campaign is tricky. Therefore, to make it easy for you, we’ve put together a list of helpful steps to construct an effective ad campaign. The Drawing Board It is […]
Digital marketing predictions that will impact your business
The internet has celebrated its 45th year since its debut in 1989. The time has come to rethink the architecture of the internet, which is what computer scientists all over the world are doing. Today, there are close to 2 billion users world wide, and according to the National Science Foundation, predictions expect a rise […]
How to blog effectively for your business
Building a blog for your business will benefit you on so many levels, and here’s why. Blogs give you a platform to provide relevant content to your customers, prospects and partners, plus the added benefit of presenting you as an expert in your field, which in turn will reflect positively on your brand. Think of […]
Bizruption Feb’ 2016 – Small biz owners disrupting industry
24th of February, Bizruption Hi there! Last night on the 1st floor of ‘Fishburners’ Netstripes hosted a mini-Bizruption. Though the description ‘mini’ is a bit deceiving for all that, because the atmosphere didn’t lack anything. In fact, it was a resounding success: it was ‘Happening’! Dinesh De Silva, Founder and CEO of Netstripes, hosted the […]