In the ever-evolving realm of business, the effective management of digital assets is paramount for success, especially in a tough economic climate. Every element of your online presence, from your domain name to your website hosting and social media accounts, plays a crucial role in shaping your brand identity and engaging your audience.

As a business owner, taking charge of these assets and ensuring they are optimised for maximum efficiency and security is essential.

Having undergone this transformative process ourselves and witnessing its impact on a few clients, the team at Netstripes developed the Audit of Digital Assets and Expenses to help business owners ensure that every cent spent counts. 

Our Digital Assets Audit allows business owners to arrest the drain on cash flows by taking ownership of their digital assets while considering strategies to reduce spending without impacting sustainable growth.

Let’s closely examine what business owners can expect from the Digital Assets Audit.

But first, why should Ownership of Digital Assets Matter?

Digital assets serve as the cornerstone of your online presence and brand identity. Each asset is pivotal in shaping customer perceptions and driving business success, from domain names to website hosting and email services to social media profiles.

You gain autonomy over your online destiny and safeguard your brand integrity by ensuring full ownership and control of your digital assets.

Consider this scenario: A business relies on multiple service providers for its digital assets, leading to fragmented ownership and lack of control.

As a result, the business faces challenges in managing its online presence effectively and experiences inefficiencies in its digital operations, impacting its bottom line and hindering growth potential.

Streamlining Spending Across Multiple Providers

In addition to ownership, managing your spending across multiple providers is essential for optimising your digital investments and maximising ROI.

By consolidating services and eliminating redundant expenses, you can significantly reduce costs, improve operational efficiency, and enhance overall cash flow.

Imagine a business subscribing to multiple digital services from your domain hosting provider, resulting in bloated expenses and often unnecessary services that create complexities.

By conducting a comprehensive audit of digital expenditures and identifying areas for consolidation and optimisation, the business can significantly reduce costs and allocate resources more strategically, driving long-term financial sustainability.

How a Digital Assets Audit Can Help

Digital Assets Audit is a holistic approach to digital optimisation, encompassing a wide range of critical components essential for maximising the value of your digital investments.

From domain name registration to website hosting and email services to SEO strategies, our experienced team will thoroughly analyse your digital assets and expenditures, identify areas for improvement, and provide actionable recommendations to drive tangible results.

During the audit, we’ll focus on:

• Ensuring ownership and control of your digital assets, including domain names, website hosting, email services, and social media profiles.
• Streamlined spending across multiple providers by identifying redundant expenses, negotiating favourable terms, and consolidating services where possible.
• Optimising operational efficiency and driving cost savings through strategic management of digital assets and expenditures.

Why Digital Asset Management Matters

Digital assets encompass various elements that contribute to your online presence and brand identity.

As a business owner, you can mitigate risks and safeguard your online presence effectively by maintaining control over these assets and implementing proper security measures.

Regular monitoring and proactive management of these assets are essential for maintaining a secure and resilient digital infrastructure.

Essential Digital Assets Checklist

To help you navigate the complex landscape of digital asset management, we’ve compiled a comprehensive checklist of essential assets and their associated management tasks:

Domain Name:

• Domain registrar account login credentials
• Access to domain management panel (e.g., GoDaddy, Namecheap)
• Ensure domain ownership information is up-to-date and accurate
• Renewal dates and auto-renewal settings

Website Hosting:

• Hosting provider account login credentials
• Access to hosting control panel (e.g., cPanel, Plesk)
• FTP (File Transfer Protocol) credentials for website file access
• Knowledge of server configuration and settings
• Ensure the hosting plan meets your website’s requirements (e.g., bandwidth, storage)

Email Hosting:

• Email hosting provider account login credentials
• Access to email management dashboard (e.g., Gmail for Business, Microsoft 365)
• Configuration settings for email accounts (e.g., aliases, forwarding)
• Knowledge of spam filtering and security settings
• Regularly review email usage and deactivate unused accounts

SSL Certificate:

• Access to SSL certificate provider account (if applicable)
• Knowledge of the SSL certificate installation process
• Regular renewal and monitoring of SSL certificate validity
• Ensure SSL is properly configured for website security

Website Content Management System (CMS):

• CMS admin panel login credentials (e.g., WordPress, Joomla)
• Knowledge of CMS settings and configurations
• Regular updates and backups of website content and plugins/modules

Social Media Accounts:

• Login credentials for all social media platforms associated with your business (e.g., Facebook, Twitter, LinkedIn, Instagram)
• Ensure ownership and administrative access to company profiles/pages.
• Monitor and manage social media posting and engagement regularly.

Analytics and Tracking Tools:

• Access to website analytics tools (e.g., Google Analytics, Adobe Analytics)
• Ensure tracking codes are correctly implemented on your website
• Monitor website traffic, user behaviour, and conversion metrics

Backup and Recovery Solutions:

• Implement automated backup solutions for website files and databases
• Store backups securely in off-site locations or cloud storage
• Test backup and recovery procedures regularly to ensure data integrity

Legal Documentation:

• Maintain copies of domain registration, hosting agreements, and SSL certificates
• Keep records of website terms of service, privacy policy, and other legal documents
• Ensure compliance with data protection regulations (e.g., GDPR, CCPA)

Access Control and Permissions:

• Implement proper access control measures for all digital assets
• Limit access to sensitive information and administrative functions to authorised personnel only

By mastering the management of these digital assets and implementing proper security measures, you can take control of your online presence and drive business success in the digital age.

Conclusion

Business owners must use effective digital asset management to safeguard their online presence and drive success in today’s digital landscape.

By maintaining control over essential assets and implementing proper security measures, you can mitigate risks, optimise efficiency, and unlock the full potential of your online presence.

With proactive management and regular monitoring, you can ensure your digital infrastructure remains secure, resilient, and poised for growth.

Remember, your digital assets are valuable assets that require careful attention and strategic management.

By taking charge of ownership and implementing best management and security practices, you can arrest the drain on your cash flow and pave the way for long-term success in the digital era.