Speck Finance
Speck Finance
Becky Baker loved finance, having worked with her husband in their own business, and dived into the world of mortgage brokering. As a new mortgage broker, she soon discovered that competing with over 18,000 other brokers and large banks was a real business challenge, especially after you exhaust your initial few leads from family and friends. Becky knew if she was to succeed, she needed to get her strategy and digital marketing right to differentiate herself from the massive competition she faced successfully. What happened next is history.
Client Description
Speck Finance was founded by Becky Baker in 2021. Becky entered the finance broking field as a newcomer, eager to make her mark. Working under the guidance of a mentor, she initially served retail staff and healthcare workers, focusing on smaller loans averaging around $350,000. Passionate about finance and motivated to succeed, Becky was recommended by the Finance Brokers Association of Australia (FBAA) to reach out to netStripes to help build a new business strategy and website that targets high-value clients.
Challenges
- Broad client market: Being new to the industry, Becky was working with a wide range of clientele without a clear understanding of her ideal customer.
- Brand Positioning: The finance broking sector is highly competitive, requiring a unique strategy to stand out. Becky needed to reposition her brand to attract a more lucrative market segment.
Our Solutions
- Futurise Foundation [Online Digital Bootcamp]: Through this holistic program, she built the knowledge and confidence needed, including how to build a crisis-proof business, how to win high-value customers, and how to create attractive content with innovative social media marketing skills.
- Digital Business Blueprint: a modern-day business plan that helps you achieve your goals; Becky developed absolute clarity on how to win high-value customers, who they are, and who are not. How to stand apart from the competition, large and small, developing a value proposition and messaging to cut through the noise and resonate with ideal customers.
- Brand Repositioning: The strategy helped Becky reposition her brand to appeal to young professionals and business owners with young children, emphasising wealth creation, security, and the convenience of working with her over traditional banks.
- Website development: the new website ensured Becky’s brand and business looked world-class online, stood tall from her competition and was able to win higher value customers who did much larger loans as opposed to her previous experience of winning smaller value
Result
- Expanded Client Base: Becky’s new website successfully attracted clients seeking loans which were often double or triple to what she experienced before and experiencing significant growth in the first 12 months.
- Award-Winning Performance: Becky’s exceptional service and business growth led to her being named the FBAA National Broker of the Year for 2023 and the QLD & NT Broker of the Year, marking her as a standout in the industry.
- 30%
Higher Visits - 50%
Lower Bounce Rate - 45%
Convertion Rate - 60%
Faster Optimization
Benefits
- Enhanced Brand Recognition: Becky’s brand became synonymous with personalised, flexible financial solutions for young, ambitious professionals and business owners.
- Increased Business Growth: By identifying and focusing only on her ideal customers, Becky’s business saw a significant increase in loan sizes and client quality.
- Industry Leadership: The awards and recognitions established Becky as a leader in the finance broking industry, enhancing her credibility and attracting even more high-value clients.
“Was great to work with the team at NetStripes to get my online brand and blueprint right from the start. Digital presence is so important these days but I did not have the time to do it myself, NetStripes made it easy and was quick to get it up and running. Big thank you to the NetStripes team!”
Becky Baker
Website Designs
