IN UNDER 12 MONTHS

How to Build

a Business

from

$0 To $700,000

The 10 steps all entrepreneurs

need to build their own empire and

succeed in today’s internet-driven

and digitalised world.

DISCLAIMER

www.netstripes.com

February 2019

The information, text, technical and research content contained in this document is for

general information purposes only and should not be mistaken for a business consultation.

We make no warranties of any kind, expressed or implied about the suitability of the

information contained to your business.

A Message From The CEO

STEP 1. Decide On What You Are Passionate About

STEP 2 . Identify Your Customer and Their Pain Clearly

STEP 3. Brand Positioning

STEP 4. Nail Your Online Branding

STEP 5. Build Your Website To Reflect Your Brand And Strategy

STEP 6. Get Your Product or Service Right

STEP 7. Get The Right Team: Don’t Try To Boil The Ocean Alone

STEP 8. Perfect Marketing Channel For Your Ideal Customers

STEP 9. Be Close To Your Customers

STEP 10. Be Close To Your Team

Conclusion

Take Action

CONTENT

State of the Nation 2018

“My passion was to run a business

that could change the paradigm in

the delivery of technology projects. I

believed professional services firms

could achieve 100% success in on time,

on budget delivery, not 30%. It was

however, key that we worked exclusively

with clients who were committed to

the importance of achieving quality

outcomes, through the best

in-class governance.”

CEO of Netstripes

Dinesh De Silva

So many intelligent, experienced and hardworking people find

themselves in jobs that make them unhappy and frustrated.

They are often stuck in roles in which they feel disempowered,

under-utilised and wasted.

I want to help inspire anyone who may feel that you are in this

rut, feeling tied down. I want you to know that there are options.

The very same options I discovered after taking the plunge into

the world of entrepreneurship, how to minimise the risks we all

worry about, how we pay bills, keep ourselves a float and meet

family and other obligations we have.

You also must know that, like in anything, starting and running

a business successfully is about following a system that starts

with passion. Success can be achieved and there is a system

and formula for it.

Back when I was in a similar dilemma, an old friend I considered

a wise man, advised me to just start and get back to doing what

I loved; go an entrepreneur, and start a business. After much

thought and weighing up my options, I decided to take the

plunge in March 2010. It was a tough decision; taking a huge

risk foregoing my career in the corporate sector. Nevertheless, I

followed my intuition and started my business. I am hoping you

will be inspired to take similar actions as the results can change

your paradigm.

A Message

from the CEO

“I was sure that if I wanted 100%

success in projects, I needed to

work with people who shared the

same passion”

Decide On What You Are Passionate About

STEP 1

This is fundamental for success. The

passion will keep you ticking at all times,

especially in tough times. For Dinesh, he

was driven by one challenge, and that

challenge was to create 100% successes

in all his projects. This challenge was

inspired from a research that was

conducted at the time, which showed

that only 30% of all technology projects

were completed to client satisfaction.

Mostly because projects went over

budget or over time.

“I felt this 70% rate of “failure” was

crazy. My passion was to run a business

where successful project completion

will be 100%, where project governance

is best in class, yet practical. Delivered

exclusively to those clients who

understand and are committed to

the importance of achieving quality

outcomes every time”

Initially, his peers didn’t believe him and

told him it wasn’t possible. However he

was determined to make it possible.

However he was determined to make it

possible. He believed that he could make

every engagement a good one and meet

the expectations of stakeholders who

have lost trust in the system.

“I was super passionate about making

it happen, and that is what it will take to

succeed.”

Dinesh started NexGroup on the 10th of

March 2010. If he wanted 100% success

in all his projects, he knew he would

need to work with people who shared the

same passion as he did, and he wasn’t

about to tolerate lip service. This means

serving high quality and professional

services directors, program directors

and project managers who had the same

vision and who would commit to good

practice.

“You may think, how do I find what I am

passionate about, how do I get the right

research, and target the right clients”